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Live from Applied Net: Geico and AI Observations
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On this installment we tee up three segments from our onsite discussions at Applied Net 2025, a leading insurance tech conference held recently in Vegas. First: Why was the Geico Gecko basking in the crowd at an independent agent channel exhibit hall? This is intriguing! Take a listen as another direct-response carrier takes an interest in appointing agents. Next, insuretech expert, advisor and pundit Mark Breading joins On Point to reflect on AI’s impact on the industry. Are we heading toward a future where the traditional carrier model becomes obsolete? Or will it adapt and thrive? Mark weighs in. Finally, Brenna Johnson, an executive with agency management system EZ Lynx, walks us through how AI can free up producers and agency service staff for “hero work” — instead of busy work.
