HNW brokers ‘one generation from closure’ if they fail to engage new wealth

Failure to engage with high-net-worth clients that fall within the ‘new wealth’ category could see brokers disappear within a decade, unless they change their traditional mindsets. That was one of the warnings during the panel ‘Educating the next generation of HNW clients’ at Insurance Age’s HNW Forum in London yesterday.

Blog: Gen Z wants to share not rent – tapping into the next generation of insurance customers

The insurance industry often talks about “customers of tomorrow” – but tomorrow is already here, says Martyn Mathews, managing director of SSP Broker. Young people form perceptions of insurance well before they buy their first policy, and what they think now will shape how they engage with our sector in