Digital trading platform imarket handled £454m of premium in 2025 with policies traded rising to just over 547,000, Insurance Age can reveal.
The commercial premium total was up 1.2% year-on-year as the policy count was ahead compared to 546,449 in 2024.
The offering connects 2,000 brokers to providers’ products and is part of industry-owned Polaris.
Polaris’ Live-Chat service recorded another year of rapid growth. It powered 438,000 conversations, up 24% from 2025 being used by nearly 8,000 individual brokers.
The expansion has continued having risen by 19% in 2024, 25% in 2023 and 16% in 2022.
The service allows brokers to have
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