Chris Traill, account director at Percayso Inform, is happy the market is leaning harder into data-driven segmentation rather than just chasing the cheapest headline rate; but adds even with Consumer Duty, there are still examples of poor communication and product understanding.
What has been your insurance/broking related highlight of 2025?
My highlight has been watching personal lines move from a pure price-race on the aggregators to a more nuanced, intelligence-led competition. With premiums softening in parts of the market and PCW traffic easing, we’ve seen brokers and insurers lean harder into data-driven segmentation, retention strategies and embedded partnerships rather than just chasing the cheapest headline rate.
For Percayso, that meant deeper integrations with
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
